Scott Williams

Scott Williams is a senior executive with more than 17 years of experience in corporate and marketing communications. Throughout his career he has worked with a multitude of industries representing hundreds of companies—from developing and managing corporate communications strategies for the largest of Fortune 50 companies, to international ad and marketing campaigns for many of the largest consumer brands in the world.

It’s All About Me – The Evolution of Big Data and How It Has Forever Changed the Face of Marketing

Jan 21, 2016 | Big Data, Guest Author

Marketing, much like any other profession, is not without its buzz words—those that permeate our social fabric and come to represent an ideal that is far larger than the sum of its parts. Today, Big Data is by far one of the most famous of these pop-culture terms—but...